Authenticity is in.

Authenticity is in.
I've shot a lot more fashion and beauty this year, and I have realised that (at the moment) it is what I enjoy doing the most. Most people I work with on a daily basis don't even know that I have an MA in Fashion studies, but I find that I'm coming back towards that more and more every day, the drive and passion to create visually interesting things for and from fashion. I think I will dwell further in to that in 2018. Fashion, and especially fashion photography, has become kind of like an old lover that I fall in and out of love with as life and seasons pass. Sometimes I want to devour it with all my heart and other times I feel like never looking in it's direction ever again. And I guess that is also what I love about it. Fashion and photography are the two only constant passions in my life.
The photos in this post are from a shoot for Amelia a couple of months ago at the amaaaazing Hotel Kungsträdgården. I got to hang out with two of my favourite colleagues, Hulda (stylist) and Sarah (HMUA). They are both so talented and spread such good vibes, and those are two qualities that I value very highly when working. It is also rare to find such people in the fashion industry, but I feel like it's becoming more okay to just be yourself even in that realm nowadays. Or maybe I'm just becoming more comfortable not giving a shit about what other people think, and just enjoy doing my own thing? I can imagine that my growing seniority in the business also has something to do with it, but I couldn't say for sure since that lies within myself. Either way, don't you feel like looking down your nose at other people and being part of an elite group of people feels very passé atm? I think so, and I hope 2018 will keep on in that same manner. - Emily